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Grateful Giraffes
ELEVATING THE WORLD, TOGETHER
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We are spiritual yet grounded
We are peaceful yet powerful.
We are open-minded and open-hearted.
We are producers who give more than we take.
We stick our necks out for each other.
We value health, growth, well-being, service, and gratitude.
We’re a global community dedicated to elevating each other and the world at large.
We are The Grateful Giraffes 🦒🦒🦒
Membership Benefits
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Join our members-only portal, connect with other Giraffes from around the world, share knowledge, skills, and resources.
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Weekly & monthly experiences, both digital & physical, designed to elevate well-being, facilitate knowledge sharing, and foster human connection.
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Members can earn shares in the Grateful Giraffes brand by contributing services that directly benefit the Grateful Giraffes community.
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Exclusive discounts & promotions from our brand sponsors / partners, including Four Sigmatic, Cultivate, Better Booch, Guayaki, and many more.
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Become a collector of our 7,777 randomly generated digital Grateful Giraffe avatars with over 350+ traits and features!
Overheard at the Watering Hole
Upcoming Events
Meet the Team
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Max Marine
FOUNDER & CEO
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Adar Weinreb
CO-FOUNDER & COMMUNITY LEAD
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Justine Benanty
HEAD OF MEMBERSHIP
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Shira Lazar
ADVISOR
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Chris Schembra
ADVISOR
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Olivia Chevallier
HEAD OF ART
FAQ
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Practicing gratitude has been shown to improve mental health and well-being.
Gratitude enhances relationships by encouraging people to appreciate and acknowledge the positive aspects of their connections with others.
Gratitude inspires people to engage in prosocial behaviors, such as volunteering, donating to charitable causes, or helping others in need.
As people become more grateful for the world around them, they develop a greater appreciation for the environment and a stronger desire to protect it.
Gratitude transcends cultural, religious, and socio-economic boundaries, making it a powerful unifying force.
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Giraffes are spiritual, yet grounded, symbolizing a strong connection to a higher power or purpose, while also remaining humble and open to scientific evidence that challenges their pre-existing beliefs. .
Giraffes have the largest heart to body ratio of any land mammal, representing heart-centered leadership & finding balance between the intellectual & emotional.
Giraffes are willing to ‘stick their necks out for others’, going above and beyond to help others not when it's convenient or with ulterior motives but out of love.
Giraffes are peaceful plant eaters and can go up to 21 days without drinking water, longer than any other mammal on earth. This symbolizes an ability to live more sustainably and stay conscious of their carbon footprint.
Who doesn’t like Giraffes!?
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In 2010, Founder Max Marine discovered Gratitude Journaling, a simple, scientifically-backed practice with powerful mental health benefits.
A social experimenter by nature, Max began approaching strangers on the subway and asking them to write in his gratitude journal. He noticed how much more exhilarating gratitude became when it was practiced socially.
After moving to Tel Aviv in 2015 to work in Venture Capital, Max attended his first Midburn, and brought a blank gratitude journal to “gift” the practice of gratitude to burners he met along the way.
Over the following 6 years, Max attended 8 more burns and each time produced a new social gratitude journal. It had become a his ritual. As COVID hit and the world shut down, Max returned to his own personal gratitude journal for strength and solace.
After 2 years of isolation, in October 2021, Midburn returned, and after completing and reading another social gratitude journal, Max was brought to tears and felt a deep calling within.
You see, even Max, armed with all the gratitude knowledge in the world, often found it hard to actually “feel” grateful. Max, like all humans, suffered from a negativity bias. From a sense of entitlement. From a propensity to compare what he had to what others had. Only through “doing the work” each day was Max able to rewire his brain and take advantage of the neuroplasticity. And even then, he would go out into the world and face cynicism, skepticism, criticism, and condemnation.
With record levels of anxiety, depression, suicide, and loneliness, Max wondered; might there be a commercially viable way to scale gratitude? With the success of meditation apps like Calm & Headspace, and Athleisure brands like Alo & Lululemon, might there be a market opportunity in the $4.5t health and wellness industry to create a gratitude-centric lifestyle brand that could serve as a gentle reminder to stay grateful?
Inspired by a handful of PFP NFT communities that had built massive followings and A-List celebrity support (Bored Apes, Cool Cats, Doodles, Moonbirds, Pudgy Penguins, and Lazy Lions), Max set off to build a PFP NFT community rooted in gratitude, symbolized by the Giraffe.
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The Grateful Giraffes are on a mission to co-create products & services that elevate well-being, facilitate knowledge sharing, and foster authentic connection for more than 1b+ humans
Our vision is a world where every living human has their basic needs met and through a global culture of gratitude, recognizes and appreciates the blessings and miracles of life.
We believe that by building a vetted global community of 7,777 Grateful Giraffes that come together for meaningful group experiences, we are developing an engine for the creativity, innovation, and support required to achieve our mission & vision.
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At present, we come together for Evenings of Gratitude, Wellness Wednesdays, Hikes, Non-Alcoholic Parties, Picnics, Yoga Classes, Workshops, Meditations, and Retreats.
We are always looking to expand our repertoire of experiences and enhance the production quality for our guests.
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Fill out our application form and our membership committee will review your application. If approved, you’ll be invited to mint a Grateful Giraffe NFT.
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To become an owner of the Grateful Giraffe brand, you must first become a member. Members are given the opportunity to provide services to the Grateful Giraffe community that enhance the network effect & brand reputation. Members earn shares in exchange for these services.
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There is a 1-time fee that increases over time as the community grows in size. At the moment, membership costs $500.
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Follow us on Instagram & subscribe to our weekly newsletter, The Grateful Gazette!
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We don’t have an explicit requirement, we just encourage all members to actively participate and share their gifts with one another.
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