Grateful Giraffes started with a simple yet profound question.
“What if Gratitude was the primary human emotion?”
In a world dominated by stress, disconnection, and entitlement, we recognized that people need spaces and tools to cultivate gratitude intentionally.
Our first step was creating the Grateful Giraffes, an NFT collection that acted as both a membership and an identity within our community.
Through curated experiences — dinners, hikes workshops, meditations, parties, and more—we’ve built a trusted community of 830+ members who value gratitude, wellness, and impact, and are spiritual yet grounded.
We come together to co-create meaningful experiences while building a community-owned lifestyle brand dedicated to human flourishing.
Is Grateful Giraffes for you?
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Gratitude: You acknowledge the importance of practicing gratitude in a life well-lived, and strive to express it daily. We incorporate gratitude practices into all of our events to make it fun and accessible.
Spiritual & Grounded: Like the Giraffe, you have your head in the clouds and feet on the ground. Able to see the bigger picture, while also stayed rooted. We blend ancient wisdom and modern technology to guide our path.
Wellness: You desire to improve your health and well-being, like to explore new modalities, and learn about your body & mind. We bring innovation and experts together to provide access to the frontier of Wellness.
Impact: Maybe you've already achieved financial freedom, or you know deep down, you want your work & purpose to combine into one. The Grateful Giraffes are dedicated to elevating each other and those around them.
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We are a lifetime membership community. This means if you're accepted, you only pay one-time for life. Rather than a passive consumer paying a subscription in exchange for consumption, you become a partner.
Our Giraffe-only events are typically free, made possible by fellow Giraffes who generously offer to host dinners, happy hours, brunches, and parties at their homes / venues.
Our Giraffes + Friends events bring together dozens of partners to co-create larger events. Giraffes get 70% off. We don't serve alcohol at these events, and have recently published a Code of Conduct to ensure a safe space.
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Once accepted, you get to join our Circle, which has a membership profile section where you can get to know other Giraffes on a deeper level.
We also post our Giraffe-only calendar & Giraffe-only discounts in Circle, along with brainstorms, updates, and access to Whatsapp groups in each city (LA, NYC, Tel Aviv, MIA, ATX, SF & Global)
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Grateful Labs' long-term vision is to create Intellectual Property (IP) around the Grateful Giraffe symbol that builds trust and engagement for future products, services, and experiences.
Today, Grateful Labs generates revenue from Memberships, Events, and Sponsorships, and reinvests all profit into growth. Future revenue streams include art, music, longevity products, entertainment, education, finance, and more!
Overheard at the Watering Hole